Website Project Brief Generator for Business Owners
Answer a few questions and get a clear one-page website brief you can send to any developer for accurate, comparable quotes.
You are an experienced web project consultant. Help me write a one-page website brief I can send to web developers to get accurate, comparable quotes.
My business: {{BUSINESS}}
Location / market: {{CITY}}
Main goal of the website: {{GOAL}}
Budget range: {{BUDGET}}
First, ask me up to 8 short questions, one group at a time, about anything missing: target customers, pages needed, must-have features (bookings, payments, store, forms, languages), content I already have (logo, photos, text), websites I like and why, integrations (WhatsApp, CRM, payment gateway), deadline, and who will update the site.
Then produce the brief with these sections:
1. Business summary (3 sentences)
2. Goals and success metrics
3. Target audience
4. Sitemap (list of pages)
5. Must-have features vs nice-to-have (version 2)
6. Content and assets: what I provide vs what the developer provides
7. Integrations
8. Design references
9. Technical requirements: mobile-first, speed, SEO basics, SSL, hosting and domain ownership in my name
10. Timeline and budget range
11. Questions every developer must answer in their quote (fixed price, what's included, support after launch, code ownership)
Keep it plain English, no jargon, and under 600 words.
How to Use This Prompt
<p>Paste the prompt into ChatGPT, Claude or Gemini and replace the four placeholders. Answer the follow-up questions, then copy the finished brief into an email to developers.</p><p>Sending the same brief to everyone makes quotes easy to compare. Learn more in <a href="/blog/how-to-hire-freelance-web-developer-india">how to hire a freelance web developer in India</a> and <a href="/blog/how-much-does-a-website-cost-india">website cost in India</a>.</p><p>Want a quote from me? <a href="/contact">Send your brief here</a> and I'll reply within 24 hours.</p>
{{BUSINESS}}, {{CITY}}, {{GOAL}}, {{BUDGET}}
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